Writings

How to use Facebook to Market your Product or Business

Facebook is still a tremendously valuable business tool. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Therefore, it’s a force to be reckoned with. Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing.

Fixed to Flexible

Four Simple Lessons about: Cost, Price, Margin and The Options Available to The 21st Century Business.
by Todd Sattersten

Introduction

Fifty years ago, most of your choices were fixed. There was one grocery store in town with two brands of flour. Your television had a dial with ample room on its face for the one of three networks you’d be watching that night. Go back a little further and you can find names like Rockefeller and Carnegie who amassed fortunes by controlling oil and steel options.

Why Drupal?

We have built a lot of websites since 2003 for clients of all types. Over the years we’ve gravitated to build practically every site with Drupal. Why is that?

Digital Frustration

Frustrated with your Search Engine Advertising Efforts? -- Google, Yahoo!, Bing... You’re not alone!
There are many reasons why advertising on search engines is so popular. Especially a Google AdWords campaign.

Social Media Trifecta

I have. And it feels as comfortable as an old piece of new media. (Well, you know what I mean.) So here’s what I call my social media network trifecta and what I think you can get out of each of these three venues. (Because I keep getting asked “what do you get out of those three venues?”)

In particular order:

Social Site Growth

Whatever your strategy to reach a wider audience, it will be critical that you focus on delivering content information and communication that add real value. Listed below are some points to keep in mind when planning the launch and subsequent growth of social networking niche.

SEO Basics

Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search. 

Website Redesign Strategy

So you’ve got a pretty good feel for what kind of new site you want.  Here’s some advice for efficiently building a site of great value.

Neat Drupal

As any other geek, I have spent a fair amount of time since I started coding looking for an efficient process when developing websites and the thing that I most enjoy is the technical side of the development process. The following is a rough idea of how we organize our work for our clients; I have already seen people discussing their own SVN structure or workflow when dealing with Drupal projects, but never did I see a complete overview of their process.

Development Process

This is an initial draft that involves all the steps that would be required. I will create a shortened version that will be group processes in Phases so it does not look so scary!

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