Four Simple Lessons about: Cost, Price, Margin and The Options Available to The 21st Century Business.
by Todd Sattersten
Introduction
Fifty years ago, most of your choices were fixed. There was one grocery store in town with two brands of flour. Your television had a dial with ample room on its face for the one of three networks you’d be watching that night. Go back a little further and you can find names like Rockefeller and Carnegie who amassed fortunes by controlling oil and steel options.